FINALLY! A Washing Machine that Can Take Care of Your Delicate, Designer Clothes

Electrolux celebrates 15 years in the Philippines this month. Since 2002, the Swedish company has provided Filipino homes with innovative appliances to make home living easier and enjoyable. “We want families to be able to enjoy great tasting food. We want to help them care for their clothes, which will give them confidence to face the world, and we want to make their homes a healthier place for their loved ones,” said Nelson Cabanban, General Manager of Electrolux Philippines.

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Electrolux’ product selection has items for your kitchen to your laundry room

Aside from celebrating a giant milestone in the company’s tenure in the Philippines, Electrolux also launched their FashionCare Campaign which puts together a council of fashion influencers. The council is composed of FashionCare ambassador Rajo Laurel, and Council Members Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo. The Electrolux FashionCouncil aims to educate homeowners everywhere to take care of thier clothes. “Clothing matters because there’s a certain power to it. I’ve always believed that, as a designer, my gift is this particular power. With the power comes confidence. And with confidence you are able to conquer everything. It’s our modern day armor,” Rajo Laurel said.

Electrolux
The UlitmateCare Front Load Washer and Dryer

Aside from celebrating a giant milestone in the company’s tenure in the Philippines, Electrolux also launched their FashionCare Campaign which puts together a council of fashion influencers. The campaign marks the launch of their new washing machine: The UltimateCare Washing Machine. The council is composed of FashionCare ambassador Rajo Laurel, and Council Members Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo. The Electrolux FashionCouncil aims to educate homeowners everywhere to take care of thier clothes. “Clothing matters because there’s a certain power to it. I’ve always believed that, as a designer, my gift is this particular power. With the power comes confidence. And with confidence you are able to conquer everything. It’s our modern day armor,” Rajo Laurel said.

Electrolux' Cyclonic Care Top Load and Ulitmate Care Front Load Washer and Dryer
Electrolux’ Cyclonic Care Top Load and Ulitmate Care Front Load Washer and Dryer

 

Photos courtesy of cnet.com and electrolux.com